In her research, Jean Twinge guesstimates that iGens are the generation born from 1995 – 2012. There are 74 million people in this demographic, comprising 24% of the American population. 25% of iGens are Hispanic and 5% are multi-racial. Non-Hispanic whites comprise 53% of this this group.

The first post-generational cohort born after iGens will be the first fully diverse population with non-Hispanic whites comprising less than 50% of the population, and there will be a non-white majority.

iGens are also the first generation to be be raised entirely within an iPhone culture and knowing no time when the Internet did not exist. In her book, iGen: Why Today’s Super-Connected Kids Are Growing Up Less Rebellious, More Tolerant, Less Happy–and Completely Unprepared for Adulthood–and What That Means for the Rest of Us, Jean Twinge reveals the result of her research on the effect of smartphones on the development of today’s adolescents.

A series of short articles connected to this page describe the findings of Twinge’s book. If you are the parent of adolescents you should be reading this research and preparing for how you will use the information.


iGens Are Slow to Mature

Business Insider article about the danger of technology on children

iGens and Social Media